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Screw It, Let's Do It

Screw It, Let's Do It

Title : Screw It, Let’s Do It
Author : Richard Branson
Publisher: Virgin Books
Year of publication: 2009
ISBN: 9780753511497
Category : Business Life
Detail : Paperback 258 pages
Price : RM44.90

Jan 2011 | The chapter headings in this book sum up Branson’s approach to work and to life – Just do it. Have fun. Be Bold. Challenge yourself. Stand on your own feet. Live the moment.

Chairman of the Virgin Group, Branson was an entrepreneur from an early age, having set up Student magazine when he was merely sixteen.

With more than three hundred companies around the world in numerous industries, the book cover boasts that Branson is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.It goes to show you that if you are successful like this man is, it is due to the principles and approach you have in life and work.

This is not a one off success. And as he has proven, if the principles are sound, and you have done it once to great success, you can replicate it over and over.

This book explains how he has approached business, how he thinks through issues and how he has gone the hard yards. Bumps, losses and failures have littered the pathways as he walked but these are insignificant to him, as he takes it in his stride, putting himself one step closer to where he wants to be.

 


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“The best lesson I learned was to just do it.....If you look ahead to the end, and all the miles in between, with all the dangers you might face, you might never take that first step. Whatever it is you want to achieve in life, if you don’t make the effort, you won’t reach your goal.”-

Richard Branson

 





You could be average and carry on successfully albeit in a mediocre fashion. Or you could risk it all on one big thing, one big untested thing.

And that’s how Branson thinks. He thinks big, he takes risks. He is willing to risk failure to succeed.If you want to know what success looks like, read this book. It’s not roses and glory. It’s not happy days all the time. But by and large, Branson has fun doing what he does, his mind constantly ticking over with ideas. Ways to make things better. New forays to get into, just because. Nothing stops him and certainly not the fact that it’s something he’s never tried before.

His secret – he can make his mind up about people and ideas in sixty seconds. He relies more on gut instinct than thick reports. Definitely highly recommended and entertaining to read.





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