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INSIGHT
I'm Big on Execution
Geh
Thuan Hooi, General Manager (Services) of the Human Resources
Division for the Sunway Group recalls his early days, his
switch to HR and why it's all about execution.
By Rowena Morais
published
6 February 2009
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Geh Thuan Hooi
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It's
always interesting to talk to someone who's
done the hard yards. Someone who has come up the ranks and is
now top of his game. It's intriguing to see where their priorities
are,
what keeps them motivated and where their memories lie.
Memories, you wonder? Well, when we look back through the years,
we all tend to filter through the noise and invariably, we build
up a picture of the past that perhaps may not be entirely reflective
of what was.
But the point I make is not in the subjectiveness of the approach
but what we choose to do with the information we decide to retain,
with the images we choose to recall.
Geh Thuan Hooi is the General Manager (Services) of the Human
Resources Division for the Sunway Group but Geh started his career
in Northern Telecom in the manufacturing operations line.
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He
stayed with them for seventeen years. And it is the fork that he
remembers. Or at least, it's what he recalled when he spoke to me.
He
remembers vividly his early start and the fact that he didn't have
any orientation at work. He was left to his own devices, sitting
alone and perhaps forlorn, in that office cafeteria as he came to
grips with his new job at that manufacturing outfit. His fork broke
while he was having lunch and he didn't see how he could continue
eating. Feeling just a little frustrated, it got him thinking about
where he was at and why he was in this situation and he recalls
saying to himself that this was it. "I won't let others be
in the same situation I am in."
A stack of files was passed to him to read and familiarise himself
with. Having worked his way through a couple of files, he saw quickly
that the process flow was the same for all. Despite this
bumpy start, Geh absorbed the intricacies of the work environment
early on, acclimatising himself well and was promoted to manager
at the age of 26. The passion he developed in the early days in
working closely with people is what he says, led him to make the
switch to HR. And he has stayed in the HR fraternity for the last
fifteen years, as a generalist HR practitioner. Geh has worked in
diverse industries and has spent the past eight years in HR at Sunway.
Meeting
him in person in early November, Geh came across as a little formal
initially but he warmed up eventually, quite content to give us
an insight into his approach and philosophy. "I'm big on execution,
on follow through," he said. "If you look at execution,
I believe about 10% of people out there really execute." Positive
reinforcement is one way in which he deals with execution. Rewards,
for example. Sunway had a particular security guard who had been
with them for the past twenty years and miraculously, never took
a single day of sick leave. In today's world, it's unheard of. They
gave him a very large Perfect Attendance Award. Needless to say,
the guard nearly fell off the chair when he got the news.
With headquarters in Malaysia, the Group has however, gone global
with a presence in Trinidad & Tobago, United Arab Emirates,
Macau, India, China, Thailand, Vietnam, Indonesia, Singapore,
Cambodia and Australia. According to recent reports in the Star
last year, the Sunway Group was planning to make its maiden foray
into China's property market next year via the launch of a
residential cum commercial project in Jiangyin in the Jiangsu province.
Geh spoke about going up to China recently where among other things
on his checklist, he looks at staff amenities.
This means the cafeteria, staff kitchen, living quarters and toilets.
Part of his job description? Perhaps not to this level of detail.
Crucial to him? Absolutely. He looks at this as part of the job
- the fundamentals that need to be maintained and provided consistently.
"No point in talking about the big picture if you can't see
the small picture," he clarifies. "You have to go out
and be in touch with them. Speak their language. I can't emphasise
that anymore than
this. I think that it's ok to make mistakes, but I don't think it's
good to repeat the same mistakes."
In
this regard, Geh sees the process of managing well as 70% planning
and communicating.
Prior to his current position at the Sunway Group, Geh was Group
HR Manager at Kris Components Berhad, a public-listed comprehensive
solution provider specialising in the manufacture of precision metal
stamped parts and tools fabrication. He's also worked at Hong Leong
Assurance, TA Securities and Kit Loong Holdings. "But I believe
that at Sunway, so much more has been achieved largely due to the
executive mandate. HR is really seen as a partner here; we are willing
to learn, we're hands on and we invest in our people."
Geh shared with us briefly the process of identifying and training
their people. A tighter, more structured approach is taken now,
contrary to earlier practices. Nineteen competencies have been identified.
Essentially there are three applicable levels : executive level
(first line managers), managerial level (middle management) and
senior management level. Potential candidates are assessed using
a combination of techniques : behavioral interviewing (BI), psychometric
tools (Harrison Assessment), our Assessment Centre and interviews
with the hiring managers, HR managers and depending on the seniority
of the appointment, the Executive Committee (EXCO).
At the Assessment Centre, candidates are evaluated using a series
of hypothetical scenarios, forward-looking activity as opposed to
the output and assessment of past behaviour garnered through BI.
There are four activities tackling responses based on an individual
and group basis as well as time-based activities. A rating system
is employed to gauge the response level and
typically, this type of assessment is action-oriented.
Started in early 2000, the Assessment Centre reviews up to twelve
candidates at any one time, screened by between four to six assessors.
Scheduled over the course of a day, the review gives them enough
insight to make an assessment. Geh talked about GE's 20/70/10 rule
and how Sunway also applies this same rule. The 20/70/10 rule is
based on the concept of the
vitality curve. Commonly used at management consulting firms, it
was big at GE where Jack Welch introduced it. It's a philosophy
that justifies what some of us call the 'rank and yank'
system of performance management whereby the organisation's people
are consistently assessed in terms of its performers. The top 20%
represent the cream of the crop - engaged ambitious
and results oriented. 70% represent the workers - they get the job
done, aren't fundamentally weak but still at an acceptable performance
level. They form the necessary bulk to move things forward and get
things done. That leaves the weakest 10%, the chaff in the organisation
- the
laggards and a drain on the organisation.
“While we do follow the 20/70/10 rule employed by GE, we don't
do it as religiously. After all, we aren't GE and we cannot be GE,
we are Sunway!," Geh clarifies. 
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Who is Geh Thuan Hooi?
Geh is the General Manager (Services) of Human Resources Division
for the Sunway Group, a well-diversified conglomerate with business
interests in construction, quarrying, civil engineering, property
development and investment, healthcare and education, leisure &
entertainment, IT, hospitality, retail and manufacturing. A certified
Behavioural Event Interviewer and Trainer for Excellence/Continuous
Improvement, Geh is also an certified
assessor for Quality Awards, Assessment Centre and a NLP practitioner.
Geh grew up in Penang and holds a Masters of Business Administration
from the Asia Pacific International University.
My most valuable experience to date .....My first
manager. I don't think I would be the
man I am today if it weren't for him. He was a good mentor. He gave
me patience. I think that it's imperative that you create an environment
where you allow mistakes to happen, where you can tell the truth
and yet be guided.
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