NEWS
Kelly pays homage to talent
21 June 2011

Kuala Lumpur | Kelly Services, a global leader in providing workforce solutions, puts the human face to human resources with the launch of its ‘I’m with Kelly’ campaign, designed as an ode to talent.

In the first of three video productions that celebrates and salutes the dedicated talent pool within the Kelly APAC offices, Kelly Services is also tapping on new media platforms to encourage clients, candidates and staff to recognise their worth in a business climate that favours the talented employee.

MELISSA NORMAN

“With technology advancement and a highly mobile workforce, social media platforms are perfect for dissemination of ideas and solutions. So, it was a natural choice for us to create content that is not just useful but relevant to the industry, to be shared within this space,” says Dhiren Shantilal, Senior Vice President, APAC. “We are a people-centric organisation that values talent. Attracting and retaining talent and developing their careers are critical factors within the human capital industry.” "At Kelly, people are at the heart of our business. Our principles are built upon the idea that talent is paramount to the success of every business. With thousands of people working with Kelly around the world, many of us have grown and developed our careers here. This campaign puts a face to what is most important to us, our staff. This is their chance to explain what it is that they do and their contribution to our success,” said Singapore and Malaysia Managing Director, Ms Melissa Norman.

“As Kelly is a global workforce solutions provider, there is no better way than to utilise the global social media platform to spread the word to say, ‘We’re All With Kelly,’” she added.

Kelly’s move to create content specifically for social media platforms like Facebook comes in the wake of an increased surge in online branding and awareness especially for jobseekers.

This is in line with the Kelly Global Workforce Index (KGWI) survey findings released in May 2011 on the topic ‘Social Networking Changing the Landscape for Malaysian Job Seekers’ where 58 percent of Gen Y respondents say it is essential to be active on social media in order to advance their careers, compared with 48 percent of Gen X and 38 percent of baby boomers.

Source : Kelly Services