NEWS
Malaysia's 100 Leading Graduate Employers for 2011 revealed
6 Dec 2011

Kuala Lumpur | The country’s 100 leading graduate employers for 2011 were revealed in early November 2011 at the DoubleTree by Hilton, Kuala Lumpur.

This year, the Big Four professional services firms topped the list with PwC as Graduate Employer of the Year. Ernst & Young, which was the first runner up in 2009 and winner in 2010, finished as first runner up followed by KPMG and Deloitte as second runner up and third runner up, respectively. PwC is the first organisation to be named winner twice in the history of the awards in Malaysia.

IMAGE: WINNERS AND GUESTS OF HONOUR AT THE MALAYSIA'S 100 LEADING GRADUATE EMPLOYERS
AWARDS 2011

The sector winners in 2011 are as follows:

• Accounting & Professional Services – Ernst & Young

• Banking & Financial Services – Maybank

• ICT & Multimedia – IBM Malaysia

• Insurance – Great Eastern Life Assurance

• Telecommunications – DiGi Telecommunications

• Broadcasting/Media – MEASAT Broadcast Network Systems (ASTRO)

• Leisure, Travel & Hospitality – Genting Malaysia

• Consulting – PwC

• Property & Construction – Sime Darby

• Energy/Oil & Gas/Utilities – Shell Malaysia.

For the full rankings and information on last year’s survey findings, please go to http://malaysias100.com/. The full results will also be published in Malaysia’s 100 Leading Graduate Employers 2011 directory, which will be distributed at top universities in Malaysia and abroad in 2012.

FROM LEFT : Ms Nickie Yew, Regional Director of GTI Media; Mr Hee Kim Fah, Chairman of GTI Media;
Ms Pauline Ho, Partner, PwC; Deputy Minister of Human Resources, Yang Berhormat Senator Dato’ Maznah Mazlan;
Ms Lee Soo Fern, Partner, ASEAN People Leader, Asia Pacific, Ernst & Young;
Mr Siew Chin Kiang, Staff Partner, KPMG.

A louder voice

Over 12,000 students and fresh graduates took part in the trendence Graduate Barometer 2011 – Malaysian Edition this year. The results of the survey determined the ranking of Malaysia’s 100 Leading Graduate Employers for 2011.

Conducted by GTI Media and powered by trendence, Europe’s leading research institute, the annual online survey was held over a period of six months from March to September. Among other things, the survey recorded a higher degree of participation compared with last year – gathering responses from 71 universities in 2011 compared to 66 universities in 2010. It also marked a greater level of awareness and recognition of the Malaysia’s 100 Leading Graduate Employers brand amongst both respondents and graduate employers.

Survey highlights

The survey sheds light on the latest graduate recruitment trends in Malaysia. In 2011, the top characteristics that students and fresh graduates looked for in a first employer are:

These findings bring to light the shift in the demands and expectations of students and graduates from last year, as the 2010 respondents chose promotion opportunities, work-life balance and job security as top reasons for employer attractiveness.

This year’s respondents also expected to work longer hours at their first job compared with their counterparts last year. They foresaw being at their desks an average of 43.9 hours a week (one hour more on average than last years’ respondents), and also expected to be paid more for their efforts (RM2,711 per month in 2011 compared with RM2,460 in 2010).

‘The significance of the findings can be used by employers to not only gauge the effectiveness of their branding strategies in attracting serious, motivated and career-driven graduates, but also to tailor their recruitment initiatives to attract and retain these top performers in their organisations,’ said GTI Media Regional Director, Ms Nickie Yew.

The Malaysia’s 100 Leading Graduate Employers Awards 2011, which was officiated by Deputy Minister of Human Resources, Yang Berhormat Senator Dato’ Maznah Mazlan, marked the fourth successful event of its kind to be held in Malaysia. Similar award evenings have since become annual affairs in the UK, Ireland, Germany, Switzerland, and Singapore.

Source : GTI Media