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NEWS
New
research shows 96% of firms do not provide clear information at
different stages of job application
Lumesse ‘Business Impact of New Talent Acquisition’
2011 Awards & Symposium: Corporate website is first stop for
young talents
22
Aug 2011
Kuala
Lumpur | New
research released in early August 2011, at the ‘Business
Impact of New Talent Acquisition’ 2011 awards & symposium
organised by Lumesse, reveals that many companies are at risk
of losing young talent by not understanding discrepancies between
the expectations of young job seekers and current recruitment
practices.
The impact of poor online recruitment processes could be detrimental
to their employer branding efforts, especially when companies
are in need of new people to fill up the talent pipeline in a
highly competitive marketplace.This is the first time that this
online recruitment research has been conducted in Malaysia, following
the success of similar research in China, Hong Kong and Singapore
during 2010.
The research found that 96 per cent of firms do not provide clear
information (on their career website) at different stages of job
application, especially as young talents rate corporate websites
as their top job-seeking channel.
“Many employers still do not realise the importance of their
career website as the key touch point to potential young talents.
HR should review how the candidate experience could be optimised
by enhancing recruiting programs and integrate personal interaction
with innovative technology to create an outstanding candidate
experience,” said Mr Rolf Bezemer, Lumesse MD for ASEAN
and Australia.
Other research findings include:·
-
80%
of firms do not offer any search functions, making it difficult
for applicants to search for relevant posts.
-
None
of those surveyed followed up with either an acceptance or decline
notification, not giving applicants any closure
- None
of those surveyed had Social Media deployed as part of recruitment
strategy.
At the event which was held on 20th July 2011, Lumesse released
key findings from this latest recruitment research, and awards were
presented to the three best performing companies for their online
recruitment efforts. The top winner was KPJ Heathcare Berhad.
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